Services

Two audiences. Ten ways I can help.

Engagements are scoped to the question on the table — from a one-week bid review or specification sanity-check, through to leading a full procurement project or market access programme. Every service draws on senior, hands-on experience from both perspectives of the healthcare commercial table.

Illustrated overhead view of a commercial healthcare negotiation table
For healthcare suppliers

MedTech, pharma and health-tech firms selling into the healthcare system.

Five disciplines that help you win, grow and keep growing in the UK healthcare market.

01

Commercial Consultancy

Senior-level commercial strategy aligned to healthcare priorities, ICB procurement and your category dynamics.

What's included
  • Go-to-market and account strategy for UK healthcare
  • Pricing, contracting and framework positioning
  • Sales operating model and pipeline diagnostics
02

Market Access Advice

Practical navigation of healthcare pricing, reimbursement and local commissioning pathways from first-conversation to formulary.

What's included
  • Stakeholder mapping across ICBs, trusts and clinical networks
  • Evidence and value-story shaping for commissioners
  • Adoption planning aligned to healthcare system priorities
03

Bid Support

End-to-end help on complex healthcare tenders — from go/no-go through to scored, submitted response.

What's included
  • Bid strategy, win themes and storyboard development
  • Writing, editing and quality review of technical responses
  • Pricing strategy and commercial modelling for tenders
04

Commercial Modelling

Rigorous, evidence-based commercial and economic models that prove value to healthcare decision-makers.

What's included
  • Cost, benefit and budget-impact modelling
  • Scenario analysis for ICB and trust-level adoption
  • Defensible assumption sets ready for procurement scrutiny
05

Training & Commercial Coaching

Upskilling account managers, BD leads and commercial directors in the nuances of selling into the healthcare system.

What's included
  • Workshops on value-based procurement and clinical engagement
  • 1:1 coaching for senior commercial leaders
  • Bid-team enablement and pitch rehearsal programmes
For healthcare organisations

Healthcare organisations, including the NHS, procuring in complex MedTech markets.

Senior procurement support across strategy, specifications, market assessment, delivery and contract management.

01

Procurement Strategy in Complex MedTech Markets

Category-level strategy for high-value, clinically critical MedTech where standard procurement playbooks don't fit.

What's included
  • Category strategy development for diagnostics, surgical, devices and digital health
  • Make-vs-buy, managed-service and outcome-based commercial models
  • Supplier landscape analysis and competitive market shaping
02

Specification Development

Specifications that secure the clinical outcome without inadvertently locking in a single supplier or excluding innovation.

What's included
  • Output- and outcome-based specifications co-designed with clinical leads
  • Technical and quality criteria with defensible evaluation logic
  • Specification reviews to test for bias, ambiguity and market constraints
03

Market Assessment

Evidence-based view of the supplier market, pricing landscape and innovation pipeline before you go to tender.

What's included
  • Supplier capability and capacity analysis
  • Price benchmarking and total-cost-of-ownership baselining
  • Horizon-scanning for emerging technologies and clinical pathways
04

Procurement Project Delivery

Senior delivery of complex MedTech procurements — from PIN through award, with full governance and clinical engagement.

What's included
  • End-to-end procurement project leadership under PA23 and frameworks
  • Evaluation design, moderation and audit-ready decision records
  • Stakeholder, clinical and supplier engagement throughout
05

Contract Management Strategy

Post-award strategies that turn signed contracts into delivered value, not shelfware.

What's included
  • Contract management operating models and governance design
  • KPI, SLA and outcome frameworks that drive supplier behaviour
  • Risk, exit and renewal planning across multi-year agreements

Not sure which service fits the brief?

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